How To Prepare And Test UX Writing Decisions With User Reasearch
There are many examples of good and bad UX Writing out there – and no doubt, these examples are helpful for every junior and advanced UX Writer.
What you’ll learn
- Know about what Exploratory and Validating User Research are.
- Know why we need Exploratory User Research to prepare UX Writing decisions.
- Know which Exploratory User Research methods to use to prepare UX Writing decisions.
- Know what Competitor Analysis is and how and when to use it.
- Know what Conversation Mining is and how and when to use it.
- Know what Target Group Observation is and how and when to use it.
- Know what Focus Groups are and how and when to use them.
- Know what User Interviews are and how and when to use them.
- Know why we need Validating User Research to test UX Writing decisions.
- Know which Validating User Research methods to use to test UX Writing decisions.
- Know what Search Term Analysis is and how and when to use it.
- Know what A/B Testing is and how and when to use it.
- Know what a Comprehension Survey is and how and when to use it.
- Know what Card Sorting is and how and when to use it.
- Know what Usability Testing is and how and when to use it.
- Know what Cloze Testing is and how and when to use it.
- Know what Highlighter Tests are and how and when to use them.
- Know about further methods that can be involved to test UX Writing decisions.
Course Content
- Course 1: Exploratory User Research –> 12 lectures • 2hr 2min.
- Course II: Validating User Research & Testing –> 15 lectures • 2hr 28min.
Requirements
There are many examples of good and bad UX Writing out there – and no doubt, these examples are helpful for every junior and advanced UX Writer.
But is this really all we need to know in order to write great microcopy for our users?
The answer is short and simple: no.
Great copy and microcopy are always perfectly custom-tailored to the skills, needs, preferences, habits, fears, and values of our very specific target audience. This is why the classic good and bad practice examples of UX Writing are very limited in their informative value.
And this is also why UX Writers – just like designers – more and more rely on proper user research and user testing, as it helps us to make target audience-specific, well-informed decisions about which emotions to address, which information to include, and which words to use.
However, especially for UX Writers who are new to the field, many things about user research and user testing in UX Writing remain obscure:
How can user research actually improve my UX Writing?
What parts of our copy can be tested?
What kinds of different methods for exploring and testing are actually helpful for UX Writers?
How do we choose the right method?
What do we need to keep in mind when setting up our user research and user testing?
If you ask yourself these and other questions and have not yet found an answer to them, this course is the right choice for you!
Who should join
This course is the perfect choice for all UX Writers and for everybody who works with UX Writing.
It may also be interesting for designers, project managers, product owners, and developers who want to include UX Writing into their product development process and are interested in how to make information-based writing decisions.
For user researchers who are very familiar with general user research techniques but have only little experience with using these techniques in the context of UX Writing, this course also provides some new knowledge – not much, but some.
What you will learn
In the first part of this class, you will learn
- what user research is and how it goes together with UX Writing
- how to properly prepare your user research for UX Writing
- about different forms of exploratory user research
- how different forms of user research support UX Writing decisions
- about real-life examples of how to apply exploratory user research methods
In the second part of this class, you will learn
- about the different quality criteria you can test your copy for
- how to properly prepare your user testing
- about different forms of validating user research and when to use them
- about real-life examples of how to apply validating user research methods and tools
Sounds good? Then join this class and learn how to conduct user research and user testing for your UX Writing!