Licensed Digital Marketing Master with IIDM certification

Foundations of Digital Marketing

International Institute of Digital Marketing is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed – a foundation with the ability to be built upon and developed with time.

What you’ll learn

• Find your audience using the right media channel. Win hearts and minds and make your followers grow and grow and grow.
• Make your website visible to more humans thanks to Search Engine Optimization (SEO) techniques.
• Drive the right traffic to your website through smarter Pay-Per-Click (PPC) advertising.
• Create compelling digital display campaigns.
• Capture, segment and manage subscribers for fruitful email marketing campaigns.
• Discover what works by measuring and optimizing social media campaigns. Then discover what works even better.
• Leverage mobile marketing for a precision micro-targeting edge.
• Create a cohesive digital marketing strategy for your business.

Course Content

• INTRODUCTION TO DIGITAL MARKETING –> 6 lectures • 29min.
• Content Marketing Master –> 10 lectures • 1hr 18min.
• Marketing Strategy Master –> 8 lectures • 2hr 34min.
• Paid Marketing Master –> 9 lectures • 2hr 2min.

Requirements

• International Institute of Digital Marketing is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed – a foundation with the ability to be built upon and developed with time.

This is a hybrid course, which means it is a more hands-on experience than you would find in most online courses. Each lecture will include lecture notes, activities, and resources that will serve as your guideline on how to successfully complete the lecture.

This course consists of;

• 25 Lecture Videos
• 26 Downloadable Lecture Description
• A total of 26 Lectures
• 32 Assignments to be submitted to IIDM
• 9 Quizzes
• 52 External Resources
• Practical Social Media Marketing and Content Creation
• Practical Marketing Strategies and SEO
• Learn to create successful Paid Advertisements on Facebook, LinkedIn and Google.

Licensed Digital Marketing Master (3 Months Intensive Certification Program)

What’s Digital Marketing all about? How do you reach customers? How does it differ from traditional media, and how can the new and old work together to create a water-tight campaign that speaks its truth across any and every channel? This extensive, in-depth course takes you through all the basics, helps you explore the buyer journey and stay rooted in practice, keeping goals clear and attainable through perseverance and intelligent design.

Comprehensive 3 months of Live Training

• Introduction to Digital MarketingContent Marketing
• Social Media Marketing
• Search Engine Optimization (SEO)
• Paid Search (PPC) Using Google Ads
• Display and Video Advertising
• Email Marketing
• Website Optimization
• Analytics Using Google Analytics
• Digital Marketing Strategy

IMPORTANT!
Kindly contact us via email before you start your learning journey. We will provide you with Google Drive access for your learning materials and evaluation for the certification upon completion.

Contact us here: support@iidm.world