Amazon Book Advertising – The Complete Guide to Get Your Campaigns Started and Lower Your ACOS Through Optimization
Are you new to Amazon Advertising and would like to know the essential steps to establish your campaigns? Are you exceeding your daily, weekly or monthly budget in Ad spend and not achieving the results you need? Is your ACOS out of control, and do you need strategies to optimize your campaigns and lower your ACOS? Is Amazon Ads overwhelming, and you just don’t know where to start? If so, this course will be perfect for you!
What you’ll learn
- The platform of Amazon Advertising.
- How to create an Amazon Advertising account.
- Best practices for Keyword Research.
- How to create Keyword, ASIN and Category Campaigns.
- How to optimize campaigns for a more targeted approach.
- 5 Reasons why your ACOS is too HIGH.
- What broadening into international markets is super important to consider.
Course Content
- An Introduction to the Mindset of Amazon Advertising –> 1 lecture • 6min.
- An Introduction to the Platform –> 2 lectures • 29min.
- Amazon Advertising Keywords –> 1 lecture • 11min.
- Creating Your Campaigns –> 8 lectures • 1hr 12min.
- Expanding Your Advertising to Other Global markets –> 1 lecture • 10min.
- Amazon Ad Spend –> 1 lecture • 4min.
- Conclusion –> 1 lecture • 1min.
Requirements
Are you new to Amazon Advertising and would like to know the essential steps to establish your campaigns? Are you exceeding your daily, weekly or monthly budget in Ad spend and not achieving the results you need? Is your ACOS out of control, and do you need strategies to optimize your campaigns and lower your ACOS? Is Amazon Ads overwhelming, and you just don’t know where to start? If so, this course will be perfect for you!
Having published over 350 books in the US, UK, Canada and Australia, I have developed this course to combine all of my knowledge, lessons and skills into an actionable course that delivers results.
I’ve spent thousands of dollars and hours over the past 3 years and have made some critical mistakes; however, these mistakes have enabled me to now deliver excellent results, advertise my books across various international Amazon markets, optimize my keywords across my portfolio, and significantly reduce my Ad spend while driving up book sales. Fortunately for you, I’ve made those initial costly and stressful mistakes, so you don’t have to!
This course will cover everything from the mindset of Amazon Advertising, keyword research, establishing auto, broad, phrase and exact keyword campaigns, ASIN and Category campaigns, optimization of campaigns and broadening your advertising to other international markets.
Check out my Course Introduction lesson to find out more!